Brooklyn Public Library Gala and Brooklyn Classic
The Brooklyn Public Library (BPL) is the public library system of the borough of Brooklyn, in New York City. It is the fifth largest public library system in the United States. In Fiscal Year 2009, Brooklyn Public Library had the highest program attendance of any public library system in the United States.
As a Senior Designer in Brooklyn Public Library’s marketing department, I conceptualized and designed graphic assets, print collateral, corporate identity and digital materials for the 60-branch library system. Major projects have included the annual high-profile events, the Gala and Brooklyn Classic; development of new brand strategies; redesign of and ongoing maintenance of multiple social media identities; and development of the main website redesign.
Roles: DESIGN, PRODuction, CREATIVE direction | DELIVERABLES: PRINTED INVITATION & SUPPORTING COLLATERAL, VIDEO ANIMATIONS, MENUS, ETC.