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Refreshing the Hook & Loop Brand

Refreshing the Hook & Loop Brand

Hook & Loop is the internal design agency of Infor, the third biggest enterprise software company. Into its fifth year, Hook & Loop was now going to pivot from being an agency focused on Infor legacy software, to creating net-new consumer facing products for mobile utility. My responsibility was to refresh the Hook & Loop brand, maintaining the youthful energy, technological knowledge and innovation of the parent company. I was inspired by the idea of retro-futurism and where technology could lead in this new endeavor.

ROLES: VISUAL DESIGN, GRAPHIC DESIGN, ART DIRECTION

 
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