Tappd: A Killer Dating App
TV Writers Matt Morgan and Ian Sobel, whose credits include 12 Monkeys, From Dusk ‘Till Dawn and Siren, were pitching networks an idea for a drama about a dating app that starts to take over the lives of its users in mysterious ways. They approached me about creating mock-ups for UI of the hypothetical app to use as a guide in their pitch meetings. I agreed on two conditions: first, that they let me design realistic functionality for the app; and second, that they give me the time to map out an entire brand story and identity system for the app. Brand identity considerations for digital products and the actual product design of the app need to work in tandem. Copy, visuals, animations and interactions need to work in concert taking inspiration from a single brand story.
Tappd, a sleek and sophisticated hookup app that exudes seductiveness at every level. Tap in. Hang out. Hook Up.