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Branding the First Energy Drink for Women

Vitalita Energy Elixir

Vitalita is an energy drink for sophisticated women age 25 - 45. While most energy drinks and diet sodas contain artificial sweeteners and hard-to-pronounce chemicals to provide their pick-me-up , Vitalita is formulated with all-natural ingredients for the busy and health-conscious woman-on-the-go.

ROLE: DESIGN, ART DIRECTION, BRAND STRATEGY

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